Marketing Director

We’re looking for an experienced marketing professional to join our team as Marketing Director, reporting directly to the CEO of yuilop.

The Marketing Director will be responsible for

• leading the international marketing efforts for yuilop,
• creating and building the yuilop brand,
• driving the growth of yuilop through new user acquisition and strategic partnership development
• engaging our users through their lifecycle and creating the excitement that keeps them using yuilop every day

Key areas of focus include

• developing initial marketing launch plans for each country,
• building online & mobile marketing campaigns
• leveraging social media (Facebook, Twitter, blog, etc.)
• using all communication channels for engagement

to create brand awareness, acquire new users and stimulate engagement.

The ideal candidate has experience building a consumer brand through online & offline channels, a foundation in results-driven digital marketing, and the innovative passion & vision to lead the future of user growth, mobile experiences and social engagement at yuilop.

Primary Responsibilities:

• Lead the growth of yuilop’s user base via mobile, online, social and offline channels
• Oversee and optimize performance marketing campaigns including mobile, display, SEM, SEO & social
• Define and execute the user lifecycle engagement strategy and communication plan
• Develop social media channel strategy and execution to further engagement, referral and user relationships
• Negotiate key partnership agreements
• Manage marketing budgets, establish growth and engagement targets and devise strategies & plans to exceed these targets
• Manage the dedicated marketing team and partner relationships integral to deliver these efforts